Web Series

How Web Series Work

It’s important to define a web series vs. a channel of discontinuous YouTube videos. A web series is effectively taking the idea of a television show and making it consumable as online entertainment. It has consistency in the form of a building story arc, repeat characters, or thematic messaging. It does not have to be a sitcom; these suffer if the in-episode story arc is not compelling enough to push viewers to continue to other episodes.

A branded web series can be a viable marketing tactic. Content marketing is booming, and online video projections over the next 5 years continue to rise. It seems like an obvious solution, but it has to fit the campaign and must be done correctly.

If you are considering a web series, consider the following to determine its viability:

• Do you have a relatable story to tell?
• How will this accompany other elements in your media mix?
• Do you have an established audience who will share your content?
• Who will your content appeal to, and what are their online habits?
• Can you consistently release new episodes over time?
• Would a member of your target audience watch your series over his or her favorite television show?
• How will the content meet your business objectives?
• A web series is a long-form type of infotainment (information + entertainment). You are conveying a message, but it’s packaged to make it appealing as content, rather than an ad.

Who We Are

Visual Domain is a video agency in Australia that has been serving Melbourne, Sydney, and Brisbane, Australia, since 2014. We work with companies of any size in any industry and have offices in more than 30 locations nationwide.

With over 100 creative in-house experts in all aspects and areas of video production, we can guide you through the complete video process effortlessly and efficiently. Visual Domain creates video content that can bring exceptional value to your business or agency. Using video production to enhance your website is a great way to make your business stand out from the rest.

What We Do

Visual Domain is your partner in video production. Whether you require internal corporate web series video content for your enterprise or need animated how-to videos for the entire world, we can accommodate you. We offer the best web series videos and the fastest video hosting and management online for your website, blogs, social media platforms, and more. Some of the services we provide:

• Create compelling videos and embed them on your website, blog, or other
• Deliver streaming high-quality videos to your audience wherever they may be
• Assist you in deciding what video types are best for your brand and help you come up with great ideas and creative concepts for your online videos
• Develop an affordably priced, long-term, tailored video strategy that will help grow your business