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Put your product in your customers virtual hands with video.

When it comes to marketing a product or service online, the product advertisement video is the unofficial king. Whether you’re running an ecommerce business, fielding inquiries from potential customers on social media, or engaging with leads on your website, a product video is the perfect marketing tool to succinctly explain how your product works by showing it in action.

Increase brand awareness

Boost sales

Grow social community

Educate customers

Spotlight success

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What is a product video?

A product video ad is a video that highlights your product’s features and shows it in action. Product videos help entrepreneurs easily showcase what a product can do, but what’s more, it’s actually the preferred way for your potential customers to learn more about your product, especially if there isn’t a way for them to check it out in person.

That’s because consumers have been proven to engage more with video content, and product videos, in particular, are known to better explain products to consumers, boost consumer confidence in your brand, and increase sales conversion rates.

How to Incorporate a Product Video Into Your Marketing Strategy

Adding a product video to your marketing strategy is a great way to increase consumer confidence in your brand and product. Even if you’re a known brand with name recognition, creating a video advertisement for a new product can help your customers familiarize themselves with your new line.

First, you need to define what goal you’re trying to achieve with your video marketing. Are you trying to attract new customers, engage web visitors, nurture incoming leads, or delight current customers? Then, depending on the goal you defined, you can use the right product video in your current marketing tactics.

Product videos can and should be worked into every stage of your customer's buyer’s journey. Simply by watching a product ad on your website, consumers report that they’re 73 percent more likely to buy your product!

How We Create Product Videos

Step 1: Pre-Production
Tell us about your brand and what goals you want to achieve with a product video. Our team develops a foundational strategy to bring your product to life.

Step 2: Production
We book a shoot date, and our videographers do what they do best. And because we love keeping things fresh, this process is unique to every client to cater to your specific needs.

Step 3: Post-Production
Our professional editing team works their magic and ensures your video looks just as envisioned.

Step 4: Delivery
We deliver your video and ensure you have a good direction of how to make the most impact with it.

Why a Video?

Product videos give you the power to not only conceptualize your product but also demonstrate its benefits to consumers. However, what makes videos truly powerful is their ability to drive engagement and influence buying decisions. Check out these recent statistics:

90% of customers make their purchase decisions based on videos

72% of consumers prefer using videos to learn about products over other mediums

40% of companies using videos generate more website traffic than companies that don’t

What are you waiting for?

Our job is to help brands grow online with premium video production in Melbourne, Sydney, and Brisbane. Rooted in eCommerce-focused thinking, we can help you create an emotional connection with your customers more effectively.

Ready to Get Started? Contact our video production company today to get started.

Product Videos for Ecommerce - Why it is the Perfect Match

People have been known to muse, "If only life itself were as simple as ecommerce." And from the consumer's point of view, it certainly is simple. They tap in a few keywords, find what they're looking for, order it and bam! Job done. But making sure it's you and your product they find is another matter.

The singer James Taylor once told Oprah Winfrey that the internet had made getting into the music industry much easier. The trouble is, he said, once you get in the room, you see there are millions of people in there already. Many of them will use the marketing video production service to get in and beat the market.

That is what makes marketing and promotion so important in ecommerce because there is so much competition. Product videos in ecommerce give you the opportunity to establish your USP, your philosophy, your company personality. But it's not even as simple as that: ecommerce product videos have to be great. They have to catch people's attention, and they can do that in several ways.

How to Make Yourself Stand Out with Ecommerce Product Videos

Let's assume the product you're selling is a good one, because of course that is a distinct advantage. So yes, it's a good product and if you can make your public aware of it, there is a good chance they will buy from you. As you know, there are two kinds of awareness involved here: first, people have to be aware that such a product exists, and secondly, they have to be aware that they can and should get it from you. With great product videos for ecommerce, online store can achieve both of these things.

We at Visual Domain have worked with clients in literally hundreds of industries, so there is nothing we can't turn our hand to. It is all a question of partnership: if we work with you, we become part of your team and it's a mutually beneficial relationship. You have the knowledge of your industry and your place in it. You know who the competition is, and what makes you different from them. If your product is superior, all the better, but if it isn't, you have to make it more attractive, and that's where we can help you with ecommerce product videos production.

Product Videos for Ecommerce in Any Style

Let's start with the basics: are you dealing with a serious issue or are you selling people things they can enjoy? That can influence the tone you adopt in a video, and we are equally adept at either kind. If you want hard-hitting, dead serious, we can do that. If you want to amuse people into buying your product, we can do that too. Would animation video production suit the subject? We can do that - and it can simplify matters, in fact. No need to worry about finding the right actors and locations. It is all done in our video production studios in Melbourne or Sydney - and by the way, we have teams all over the country.

How do We Get Ecommerce Product Videos Started?

Contact us through the Get In Touch button and we can get on the case immediately. Then we'll learn all about you and your project and our video production creatives can get started for your ecommerce product videos, generating ideas or working up ideas you may have. It's a team effort - so let's match our talents up with your industry knowledge.