Why And How To Use Scalable Video AI

Forbes Business Council Article

By Renece Brewster - Co-Founder and CEO of Visual Domain, Australia's leading end-to-end video production company.

 

Did you know that more than 90% of leading businesses surveyed are investing in artificial intelligence (AI) activities, according to a 2022 NewVantage Partners report? AI is a powerful technology that can significantly increase your efficiency and productivity. And one area where it's making waves is video. With the marketing landscape constantly in need of fresh content, businesses require scalable, cost-effective and personalized ways to meet this demand. That's where video AI can come in.

Video AI is becoming more accessible. My company is one of those leading the charge in the advancement of video AI. This technology allows businesses to automate and streamline their video output, which can result in increased scalability and efficiency.

Scalable Content

Video AI enables brands to create scalable content that is engaging, personalized and tailored to your brand in a matter of minutes. With content readily available, your brand can be the first-to-air, whether it's for news, product announcements or corporate communications. Video AI could be a good choice for businesses that need to create and distribute large volumes of video content quickly and efficiently. By using video AI innovations, you can automate your video content creation process by simply inserting your script and picking a preset and background.

Cost-Effective Presenter-Led Video Content

Using video AI for presenter-led video content can save businesses a lot of money. By automating the video creation process, your business can reduce labour costs, resulting in higher output for a lower investment. Video AI allows businesses the flexibility to make changes and adjustments in real time, reducing the need for costly reshoots, revisions or cutdowns. It can also lower upfront costs and eliminate the need for expensive video production equipment.

Localised Video Content For A Personalised Experience

Video AI allows you to localize every piece of video content you create, making it an ideal solution for multinational companies. You can create the same video but change the language, subtitles, character and background to suit the country or geography where the video is being outputted. This ensures your brand is relevant and targeted to your employees or customers.

Implementing Video AI Into Your Marketing Strategy

1. Define your goals and objectives: Have a clear understanding of why you want to implement AI in your video marketing strategy and what specific goals and objectives you hope to achieve.

2. Evaluate your data and infrastructure: Assess the quality of your data and infrastructure to determine if any adjustments are needed to ensure compatibility with the AI solution.

3. Choose the right AI solution: Research and select an AI solution that is aligned with your business needs, and test it before making a final decision.

4. Develop a pilot plan: Implement a pilot program to test the AI solution on a smaller scale before rolling it out more broadly. Be sure to include clear goals, timelines and success metrics.

5. Train and onboard your team: Provide training and onboard your team to effectively use the AI solution and integrate it into your existing marketing operations.

6. Monitor and optimize: Continuously monitor the performance of the AI solution and optimize it based on feedback and results.

Overcoming Challenges

When incorporating video AI into your marketing strategy, you may face various challenges that should be addressed, including:

Bias: AI models may show bias if they are trained on data that is not representative of your target audience or if the data itself contains bias. To reduce this risk, make sure your training data is diverse and represents your target audience.

Technical complexity: Implementing AI solutions can be complicated and require specialized expertise. Ensure that you have the necessary technical resources and expertise in-house, or partner with an AI vendor that can provide support.

User acceptance: Users may be reluctant to adopt new AI solutions, particularly if they perceive them as a threat to their jobs. To overcome this, develop a clear communication plan that addresses concerns and emphasizes the benefits of the AI solution.

In conclusion, video AI offers the opportunity to create engaging and personalized video content in a scalable and quick manner. When implemented correctly, it can be a great way to create consistent, presenter-led, cost-effective video content that can enhance your brand image by providing a personalized experience for every stakeholder.