Cowra Tourism Back Taunting Chris Hemsworth In New CHRISmas Campaign

Media Release: Visual Domain.

Read more about the campaign on Campaign Brief & B&T

Tourism Cowra has launched a follow-up to its viral tourism campaign to “Get Chris to Cowra”, titled “A CHRISmas Miracle.”

The CHRISmas themed video, created by creative video production company, Visual Domain, once again showcases the best of the Central West NSW region in a bid to FINALLY get Chris Hemsworth and his family to visit Cowra.

The narrative unfolds with Cowra superfan, Jacob, reflecting on Chris’ promise to visit and shares that the town’s final  Christmas wish is for the Aussie legend to come in time for the annual Christmas festivities.

“After what’s been a very difficult 12 months for our region, especially with the recent floods, it’s so great to be able to continue the Get Chris to Cowra Campaign this Christmas, showing off what our amazing region has to offer and letting our visitors and the big man Chris Hemsworth know we’re open and ready to welcome them to our amazing region.”  Kurt Overzet, tourism manager, Cowra Tourism Corporation

“After the success of the Get Chris to Cowra campaign last year, we were really excited to have the opportunity to work with Cowra Tourism once again. We wanted to use the same humorous lens this time around and continue with one of the main characters from the initial campaign, but give it a new Christmasy twist.” Lauren Burgueno – Lead Specialist Creative Producer.

Credits

Director - Annabel Barratt

Producer - Lauren Burgueno

Director of Photography - Liam French

Camera Assistant - James Ward Miller & David Stoelhorst

Editor - Natasha Millist

Colorist - Matteo Curcio

Production Assistant - Joshua Hay Davy

Relationship Manager - Charlotte Wright

Talent - Bernard Woodcock