Service Today is a unique service provider that operates on a 24/7, same-day service model, consistently striving to exceed customer expectations. We were tasked to create a TV Commercial for Service Today using their company jingle, with the aim of capturing the attention of homeowners.
Service Today Jingle TVC
Our team was assigned the challenge of producing a compelling TV Commercial with the primary objective of promoting Services Today and enhancing their brand visibility. In accomplishing this task, we had to consider various factors.
The Challenge
We aimed to incorporate their existing jingle plus effectively target the homeowner demographic. Simultaneously, our focus was on highlighting the distinctive features of their services, emphasising their brand positioning in terms of service quality, training, and overall experience in the trades.
When doing this we kept in mind that the primary platform for the advertisement would be mainstream TV rather than digital media.
The Solution
In order to create a compelling TV commercial for Services Today, our team strategically leveraged the power of their existing jingle. Our aim was not only to enhance brand visibility but also to craft a narrative that resonates with homeowners.
By illustrating the story behind the lyrics of the track, we created an ad that seamlessly integrates the Service Today employees as heroes, showcasing their professionalism and expertise. This approach allowed us to highlight the distinctive features of Services Today's offerings, emphasising service quality, training, and overall experience in the trades.
