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Visual Domain was ecstatic to be the production partner for Escape's latest partnership with Hilton Hotels. This campaign beautifully showcases how combining editorial, commercial, and innovative technology can create engaging and meaningful partner messaging.
Hilton Hotels had multiple objectives with the overall message - to persuade Australian consumers that Hilton is the go-to hotel brand for their Australian or Fiji destination. Additionally, the campaign aimed to communicate the value of 'The Stay' and the numerous comforts offered by Hilton, while reinforcing the brand's authenticity and reliability.
Perfect City Breaks Interactive Video
In order to best capture the essence of what it is like to visit a Hilton Hotel, we created four Member Guided Stories that are ‘Choose your own adventure’ interactive videos, along with 19 individual Hotel walkthroughs. Highlighting the unique selling points of each Hilton hotel, we will demonstrate up to 6 activities taking place across the 90 second video.
The Solution
With so many journeys available for potential customers the campaign needed over 209 individual assets, including 19 interactive hotel walkthroughs across Australia and Fiji, 4 interactive member-guided stories. Along with complimentary and advertising videos such as; social cut-downs of each, 32 additional pieces of social content (such as trend videos, hotlists, and roulette videos), pre-roll edits, and white-label content for Hilton to use on their own channels.
This immense scale of a campaign working with 2 different clients meant consistency and organisation were key in ensuring a high quality perfect final result.
