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Aero Healthcare are the leading experts in the Australian first aid and medical supplies market providing top-quality wholesale products nationwide. We partnered with Aero on their recent product promotion to create some epic video content.
Aero Burn TVC
We were tasked with crafting a digital ad campaign aimed at their Burn products, targeting users who run households, specifically females in 35-50 age group. Whilst targeting these users we had the goal to increase Aeros brand awareness and boost product sales. To do this we wanted to represent their burn product in a manner that diverges from conventional medical advertisements and aims to transform into a memorable product and ad experience.
The Challenge
Our team aimed to highlight the product in a different view from conventional medical product advertisements. We sought to infuse a sense of fun and lightheartedness into the presentation, all the while showcasing the product in its full glory online.
The Solution
To break free from the conventional approach of injury and solution medical advertisements, our team devised a creative concept that shifts the focus from physical harm to the realm of insults. We leveraged talent that resonated with those females 35-50 to ensure their complete immersion in the story.
By the concept involving having the talent exchange humorous insults, treating a "burn" not as a physical injury but as a witty verbal jab, this will in hopes grab those females' attention. But the dynamic took a turn when a third person entered the scene, suggesting the use of AeroBurn to alleviate the situation, adding that comical touch to land with their target market.
The video campaign works is not just informative but also comical, cheeky, and unforgettable. The out-of-the-box thinking establishes a strong connection between those females and the product, ensuring a memorable and engaging advertising experience.
