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It should come as no surprise that having a well-rounded digital marketing strategy is a key factor in the long-term success of your brand. After all, your company will never be able to perform optimally if your audience isn't able to find you online.
Video marketing, in particular, is one of the most effective methods that you can use to help boost the awareness of your brand. But, there's a particular type of video that you should focus on in 2021.
Not quite sure how to begin? We’ve got all the info you need.
Let's explore everything you need to know.
So, What Type of Video Should My Business Leverage?
As time goes on, more and more businesses will begin to extensively use video in their digital marketing strategies. So, it can easily become difficult to differentiate your business from its competitors in the industry.
Fortunately, there's a particular form a video marketing that has been proven to be highly effective when it comes to consumer engagement:
Personalised video.
Let's take a look at the utility it can provide to your business.
What Are The Benefits of Personalised Video?
As the name suggests, personalised video is able to provide consumers with a unique experience that other forms of marketing are unable to achieve. This is especially useful for high-ticket items that typically require more involvement before a purchase is made.
For instance, there's a large difference between somebody deciding to buy a $10 T-shirt versus buying a $2000 computer. Using the data you have for your customers you can get as precise as needed to wow and take your audiences attention. Listed below are some of the most notable benefits you can take advantage of.
Tough Mudder - [Personalised Video]
Increased Conversion Rate
Personalised video goes a long way when it comes to optimising your conversion rate. Not only will it allow you to ensure that your content is highly relevant to your audience, but you'll also find that you have many more instances of where they take the desired action.
For instance, let's assume that your main goal is to get your audience to download a free ebook in exchange for providing their contact information. A video that incorporates a high amount of personalisation will clearly showcase to your audience that your offer is relevant to their needs.
From here, they'll be far more likely to perform the action you intend for them to, which can lead to increased sales in the future. When implemented correctly, it's highly likely that personalised video can exponentially increase your typical video marketing conversion rate.
Enhanced Customer Relationships
As you might expect, providing your audience with personalised content is a reliable way for you to strengthen the relationship that they have with your brand. After all, people are more likely to interact with a company that offers content that's tailored to their audience as opposed to providing their audience with shallow, generic content.
Over time, you'll find that you can drastically strengthen your bond with your target demographic. This will help establish an increased level of trust that people having your company, making them far more receptive to future marketing efforts.
As such, personalised video marketing is an integral part of a solid digital marketing strategy. It's particularly useful when interacting with newer customers, as you will be able to really showcase how much your brand cares about its audience.
After this relationship has been created, your later marketing strategies will be exponentially more effective.
Higher ROI
Unfortunately, it's not uncommon for advertising campaigns to backfire on the companies that implement them. When your strategy hasn't been finely tuned, you run the risk of generating a particularly low ROI.
In most cases, it will prove to be more effort than it is worth for your business to repeat it somewhere campaign. In other scenarios, you may even experience a loss from your advertising strategy.
As previously mentioned, though, incorporating personalised video is a great way to increase conversions and strengthen the relationship your brand has with its audience. This also has the added benefit of generating a much higher return on investment than you would typically experience.
From here, you can scale your marketing strategy even further and drastically increase your return. When everything goes as planned, this can allow you to scale your company far sooner than you anticipated.
A Deeper Look into Your Target Demographic
In order to personalise your video content correctly, you'll have to conduct thorough research on your target audience. Otherwise, this method won't prove to be any more effective than conventional marketing tactics.
As a result of this in-depth research, however, you may discover crucial details about your audience that you may have not otherwise. This will allow you to further optimise your video marketing (as well as your other marketing efforts) in the future.
Additionally, you can use the performance of your personalised video strategy to determine which areas of your marketing need improvement and which strategies you should double down on.
For example, let's assume that your first attempt at personalised video campaign does exceedingly well. You'll now have a solid idea of what type of content your audience is interested in.
Then, you can leverage this information to improve the quality of the personalised content that you offer.
Using The Right Type of Video Marketing Can Seem Complicated
But the above information will make the process far smoother. From here, you’ll be able to ensure that you leverage the video to its fullest extent in 2021 and hit metrics like never before.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.
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