Video marketing remains the best-performing digital content type. Social media video has a substantial presence in the U.S. and the industry is worth over $135 billion. Harnessing this content type is crucial if you want your brand or business to succeed.

When it comes to video marketing there are various types of videos you can use to hook viewers. You need to understand your target audience and your brand to ensure the content you make speaks to the right people. If your brand is all about heartwarming moments, you might want to try storytelling videos to entice viewers.

Keep reading to find out how to create social media videos that will keep your audience engaged.

Assume There’s No Sound

Over 70% of video ads require sound to be understood, but the majority of viewers watch videos without sound. While audio is a powerful tool when it comes to adding context and emotion to a video, the visuals themselves need to be enough. If you're banking on people watching your video with sound on you'll be disappointed by the outcome of your video.

When videos were first added to social media platforms like Facebook and Instagram, the video would automatically play without sound. These days, sound is an option if the viewer already has their volume turned on. However, many viewers opt to watch videos without sound for a less intrusive experience.

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Target the Right Channels

It might sound like a good idea to post your video on every social media platform available, but it isn't the best course of action. Videos that do well on Facebook might not feature on YouTube. You need to refine your video depending on the platform you are using.

To do this you need to understand your audience. If you're targeting teenagers you'll do better on apps like TikTok, whereas if your audience is over 35, Facebook is the best platform for your videos.

Shape and Size

The shape and size of your videos also matter. You want your viewers to engage with your videos the way you intend them to be seen. This is why it's important to understand the different video spec guidelines for your chosen social media platform.

Landscape and horizontal videos can be uploaded and played on any platform, but YouTube is the best option for horizontal videos. In comparison, square videos are best for social media platforms that can be viewed on a desktop or mobile. Lastly, vertical videos are perfect for platforms like TikTok and Instagram Stories that are exclusively mobile.

Create Amazing Social Media Videos

When it comes to social media videos you need to know what you're doing. You need to consider your target audience, the video length, and the goal of your video. Making videos isn't easy, but it's more than worth the effort and money you spend.

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