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July 9, 2017

Social media content – goals & techniques

Social Media is the way of the future. Over the last 15 years, we’ve seen the rise and fall of Myspace, the emergence of Facebook with its billions of followers, and the subsequent developments of Twitter, Instagram and Snapchat. For the video production industry, this means that video content now needs to be able to […]

July 6, 2017

A day in the life at visual domain

We pride ourselves on being able to accommodate any client request – even if it takes us to another state or country! Recently, our office undertook a massive project for Concrete Playground – an online digital city guide that spans across Australia and New Zealand. The brief indicated that the client wanted lifestyle videos for […]

June 22, 2017

Giving back to the community

In a business environment, the focus is often on sales targets, KPIs and customer relationships. However, there are many ways beyond business and sales, that a company can connect with the local community. This could take shape in the form of donating a product or old equipment, or even donating time and expertise. It doesn’t […]

June 20, 2017

End of financial year… an opportunity for reflection

As the end of the financial year approaches, many businesses are pushing last-minute sales and deals, in the hope to maximise people’s budgets before the next financial year rolls around. The end of financial year (EOFY) becomes synonymous with stocktake sales at department stores, marginally cheaper cars and an overall push for consumerism. However, this […]

June 9, 2017

To drone or not to drone?

Drones have been a hot topic in the video industry over the past 18-24 months. With drone technology improving at breakneck speeds and becoming cheaper and easier to use every day, it’s no wonder that more and more people are enquiring about the use of drones in their videos. But what really are drones? What are […]

June 9, 2017

How video production has changed

Interview with Jake Harris Jake’s been around the block in the video production industry, and has noticed some of the big changes in the last few years. 5 years ago, equipment wasn’t nearly as advanced as it is today, there was no “standard way of shooting”, and it was harder to see the difference in […]

May 31, 2017

So you’ve booked a video with visual domain…

So you are going to be in a video! Presenting on camera is often the thing our clients are most nervous about, especially those without any on camera experience. We are here to tell you… Don’t Stress! It is our job to make sure you are as comfortable and confident on camera as you can […]

May 3, 2017

Seven video innovations to watch out for in 2017

The world of video marketing is never static. Each year, new technology disrupts the way video is used to promote brands and products. Here are seven innovations you’ll be experiencing a lot more in the coming year: Interactive video With more and more content available online, grabbing and maintaining the attention of potential customers is […]

April 7, 2017

What gear should your videographer use?

With online video continuing to gain momentum, it comes as no surprise that everyone wants a slice of the action. But first things first. Do you know what gear your videographer will need to shoot a great video? We’ve opened up our videographer’s toolkit to let you know what gear we regularly use and why […]

April 7, 2017

Marketing trends for 2017: social media videos

With marketing trends constantly in flux it can be hard to stay at the top of the game. One trend that is not going away anytime soon is social media videos. Brands and companies have cottoned onto the fact that when video is done right, it can be the winning factor of their social media […]

April 7, 2017

Live action or animation?

It is a pivotal question you need to ask yourself when first thinking of your company video. As the Creative Director for the Sydney office I have seen quite a few of both. Whilst each have their strengths and weaknesses, it is something that is so personal to each project that you have to weigh […]

March 21, 2017

Where (social) video comes first

In 2016, Mark Zuckerberg said “We see a world that is video-first with video at the heart of all of our apps and services” and Visual Domain’s ear pricked up. This was for two reasons; 1. If Zuckerberg is saying “across all apps and services” this means that there is going to be a big […]

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