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Did you know that, in the third quarter of 2021, the amount of revenue that TikTok generated was an estimated $4.6 billion? Additionally, the number of monthly active users that this platform had in Q4 2021 was 1.2 billion.
Considering how many people are on TikTok and how well this platform is doing, you might be wondering how to use TikTok. If you don't know how you might be feeling stressed.
Fortunately, in this article, we'll review how you can use TikTok as part of your content marketing strategy.
Finally, you can master TikTok and get more leads, making your business more successful than ever. There's no reason why Gen Zers have to be the only ones who know how it works. Read on to learn more.
Why Brands Should Post on TikTok
There are several benefits of TikTok. First of all, a large number of Gen Zers are on TikTok, so if you hope to reach this younger generation, TikTok is a great way to do so. Second, if you post on TikTok, there's always a chance that your videos might go viral.
Finally, you can connect with TikTok influencers and be even more successful than you might be with other influencers. This is because, on TikTok, influencers have quite a lot of sway.
@visual.domain Did you know this? 🎬🎬 #video #melbourneagency #marketing #onset #didyouknow ♬ slay a lot of people used this sound - me
How to Use TikTok as Part of Your Content Marketing Strategy
Now that you know the reasons why TikTok for businesses is a good idea, we'll show how you can use TikTok as part of your content marketing strategy. To get started, set up your TikTok business account. To do this, start a TikTok account and ensure you select "Switch to Business Account."
Next, you should identify your target audience. This includes details such as background, online behaviours, brand affinities, worries and fears, and more. The idea is to get to know the people in your audience as well as possible.
Then, search for audience overlaps on TikTok that match your target audience. You would do this using TikTok analytics.
Another strategy you should use when using TikTok as part of your content marketing strategy is to work with influencers. Choose someone who has a fan base that's established that has an audience similar to yours.
You can also explore the content your competitors put up on TikTok. Consider when they're posting, what hashtags they're using, whether they reply when people comment, and whether they're tagging anyone.
By gathering this information, you can get an idea about what strategies are most effective on TikTok and use them yourself.
@visual.domain Shoot days are the best sort of days 🤩 #filming #corporatelife #dayinthelife #melbourne ♬ original sound - Ian Asher
Want Help Using TikTok?
Now that you've learned about how to use TikTok, you need to start creating the video content, that's where we can help. At Visual Domain, we have a full in-house video production team ready to make your next viral video. The process is easy, and we can help create end-to-end content from ideation through to the last edits.
With our help, growing a company using TikTok marketing is easy.
We can offer content marketing tips and also offer many services, including video marketing strategy, creative concepting, scriptwriting, and more. To learn more about our services, chat with us today.
