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Eight in ten Australians have stated that their health is more important than ever. Your health and wellness business may have the services they need, but how can you stand out from the crowd? If you are not leveraging video marketing, now is the time.
One of the top online trends is video, which doesn't seem to be going away anytime soon. In 2021 TikTok topped Google as the most visited site on the internet, and corporate companies are beginning to adopt more video marketing strategies to enhance their business success.
Are you curious to learn more? Read on to learn why a video marketing strategy is essential for your health and wellness business.
Demonstrate Results
It can be hard to capture the results customers get from your services without visuals. Potential customers can often get lost in reading about products and services, with 79% of people preferring to watch a video than reading about a business.
Video production allows you to show off customer results and testimonials. You can capture impressive results that engage potential clients and encourage them to learn more.
Reach a Wider Audience
A video marketing strategy does not only help you connect with potential clients, but it helps you reach a wider audience too. Videos are more likely to be shared than other forms of media, with 92% of mobile users sharing videos with others. It is the perfect way to attract more clients locally and further afield.
Plus, search engines such as Google prioritize video content as it is in demand. This means your video production can support other online marketing strategies, such as search engine optimization (SEO).
Become a Knowledge Base
Video marketing strategies include different approaches, including ads and product spotlights. However, you can also produce valuable health and wellness content for your audience so they continue to return for more. Creating informative and exciting content will also help engage potential clients and demonstrate your expertise in the wellness field.
Establish Your Brand Identity
Video production is also a perfect way to capture your business's story, mission, and identity. You can demonstrate why your health and wellness brand stands out from the rest, which helps build trust. You can showcase your unique services and ensure your business leaves a lasting impression.
Stay Connected With Clients
Video marketing does not only attract new customers and nurture potential leads. It also helps you stay connected to clients. You can use strategies like video sharing for discounted sessions, interactive videos, or customer spotlight videos. These will encourage customers to return and refer your business to their loved ones.
Start Your Video Marketing Strategy
Video is more than an online trend; you can leverage it to boost your health and wellness business in many ways. However, you need focused video marketing strategies to make it happen. It can feel overwhelming to know where to begin with video production, which is why you should consider support from a video production agency.
Visual Domain is Australia's largest video production agency. We are here to be your production partner and create a strategy that works for your business. Contact us today to learn more about how we can support your health and wellness vision.
