-1.jpg)
Video marketing has never been bigger. Consequently, these days there's a continuous and healthy demand for video production. In fact, it's predicted that by 2021, 80% of the world’s internet traffic will come from video.
This is a number impossible to ignore.
Suppose you're a video production company or a brand trying to branch out into video marketing. In that case, it’s essential to stay on top of current and future trends.
So, in this article, we're looking at the future of video and found five surprising predictions for video production in 2021. Let's dive in...
1. By 2021, There Will be Over 1.9 Billion Internet Video Users
If significant numbers impress you, here’s one that’s likely to sweep you off your feet. By 2021 there will be 1.9 billion online video users... this kind of figure makes video a medium worth investing in.
It's also crucial to keep in mind that by 2021, there will also be over 4.6 billion global internet users, which means that just over 40% of the internet will engage with online video content next year.
2. Short Videos Will Be the Norm for Explaining New Products
In 2019, 68% of consumers preferred learning about new products through a short video - which is a much higher demand than text-based articles, infographics, or other means of explanation.
While video (probably) won't entirely replace text, it may well become one of the main ways brands keep customers informed.
3. Personalised Video Production
In a world that sees consumers bombarded by as many as 5,000 ads a day, standing out remains a struggle.
As such, video production can benefit from the same principles applied to other digital marketing forms: segmentation and personalisation.
For one, more and more video marketers will doubtlessly attempt to make videos relevant to each consumer. However, with personalised video production, brands can go one step further.
So, what’s personalised video?
This involves using data from your customer base such as; customer’s name, age, or other details and inserting them into the video. These details need to be easily exchanged to ensure each viewer enjoys a truly personalised experience.
You may have witnessed this yourself on Facebook or YouTube already - it's pretty neat, right?
Nando's 2019 Personalised Customer Wrap Up
4. Video Will Feature in More Social Media Stories
Facebook and Instagram stories capitalise on the fear of missing out (FOMO). Following this principle, social media stories are only available for 24 hours before they're removed.
This encourages consumers to interact with content quicker and check in more regularly.
On WhatsApp alone, 450 million users click into the story feature daily. Video producers may expand on this trend in 2021 and create videos with this format in mind.
5. Live Video
Recording videos on a phone or webcam is quick, easy, and can come across more authentic than videos that have been sophisticatedly edited.
Watching someone talk into a camera is captivating and reminds us of more intimate conversations.
As live videos are cheap to create, and the rise of zoom in 2020 we think this will remain a massive trend in 2021, combined with a heavier focus on influencer marketing and social proof.
Video Production in 2021: The Takeaway
The critical thing to remember about video production in 2021 is that video marketing will remain one of the best ways to engage and entice your audience.
Visual Domain is your reliable production partner, providing personalised and interactive video experiences for you and your customers. For more information on how we can help you enhance your video production game, register with us today.
