In collaboration with Medium Rare, we teamed up with Kiehl's to create a film that brings the energy of New York City’s vibrant streets to life. Inspired by the fast-moving rhythm of subway commutes, we captured intimate moments with guests, reflecting on their personal connection to Kiehl’s Ultra skincare. In this bold and visually dynamic narrative, we showcase the product benefits through raw, real reflections, blending urban vibes with a modern skincare experience.