The latest 'Be On It' campaign evolves Rose’s journey as she uses news.com.au to navigate everyday situations. Now a year older, Rose still relies on the platform for topics like side hustles, wellness, and cost of living. This iteration introduces new characters, while Rose’s inner monologue remains central, and features subtle voice-over changes to better match each scenario. The campaign targets mass-market Australians, showing how news.com.au provides relatable solutions across various topics. Key 15-second placements focus on Party, Sport, Entertainment, and Technology, supported by 6-second bumpers for further engagement.