It’s not uncommon for business owners to leverage video content during their marketing strategy. However, those who wish to get started might not have a full understanding of the steps required.
So, what exactly is the video production process? We’ve put together a guide that has all the information you need to know about. Let’s take a look.
As the name suggests, the pre-production process phase involves getting everything together to make production possible. So, you can expect this to include scriptwriting, ideation, location scouting, and talent acquisition.
Depending on the type of results that you want, pre-production could have both a significant timeline and cost. This is especially true for shooting high-budget commercials, eye-catching video, extensive video footage, etc.
More often than not, you will also need to visit the site where you plan to shoot your content. This will help prevent any contingencies from rising, such as events taking place in this location on the day of filming or required permits to shoot at this location.
After you’ve made the necessary preparations, it is time to move on to the actual video filming. This is also known as the production phase.
Filming is where you will capture all of the necessary footage to bring your ideas to life. It is also important to note that it’s not unusual to require far more footage than the length of your intended result.
To elaborate, a 10-minute infomercial could require you to shoot hours’ worth of footage. When working with a video production professional, it’s essential that you convey the concepts and content that you would like to include within the final product.
This will prevent anything from getting overlooked during the filming process.
After filming has concluded, it’s time to edit the footage down to the final product. Depending on required touchups, the overall length of the project, and any special effects that you need, this video process could be notably extensive.
So, you’ll need to keep this in mind when allocating your budget.
Your editor will sequence different segments of the footage so that they can accurately portray the intended story. This also includes obligations such as proper music selection.
Depending on the production company you work with, your estimated deadline for the post-production phase will vary. Some firms can produce high-quality products relatively quickly, while others may need to take their time in order to add the finishing touches.
It’s not quite as complex as you may anticipate, though. The above information will give you a full understanding of the video production process and allow you to get started as soon as possible.
Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.