As we know social media is here to stay! Brands need to be across how to utilise it to achieve their overall marketing strategic goals, while more importantly creating content that resonates with their audience. As the trusted video experts for top Aussie brands, we understand the pulse of 2024's digital space and are committed to helping your brand glow. Let’s explore 5 key strategies all brands should be using to ensure your social media videos stand out in 2024.

1. Be Short and Snappy, Condense Your Message

In a world of information overload, attention spans are shorter than ever. Social media users often scroll through their feeds quickly, making it crucial to grab their attention ASAP. Your brand should opt for conciseness without sacrificing substance. A concise, impactful message within the first few seconds will ensure your audience is hooked, increasing the likelihood of them engaging with your content.

2. Embrace Authenticity & Tell Your Brand's Story

Authenticity is the currency of the digital age. Today's consumers crave genuine connections with brands. Incorporate your brand's story into your social media videos, allowing viewers to connect on a personal level. Share behind-the-scenes glimpses, highlight your company culture, and let the human side of your business shine. Authenticity builds trust, fostering a stronger bond between your brand and its audience.

3. Keep The Format in Mind. Where is Your Viewer Watching This?

Recognising the use of mobile devices is essential for effective social media videos. Design your videos with mobile users in mind, optimising them for smaller screens. Use bold visuals, legible fonts, and compelling imagery to ensure your message is conveyed clearly, even on the smallest of screens. Mobile-friendly content enhances user experience, increasing the likelihood of engagement and shares.

4. Leveraging Your Audience, Customers, Team, and Stakeholders

Your audience, customers, team, and stakeholders are valuable assets in creating engaging social media videos. Incorporate user-generated content, testimonials, and collaborations with your team and partners. This not only broadens your content pool but also fosters a sense of community. Featuring real people associated with your brand adds authenticity and relatability, making your videos more appealing to a wider audience.

5. Captions on Video Content Will Boost Accessibility and Engagement

Adding captions to your social media videos is a tactic that will benefit your brand and the reach of your video in various ways. From an algorithmic perspective, captions enhance the discoverability of your content. They make your videos more accessible, catering to audiences with hearing impairments. Moreover, many users watch videos with the sound off, and captions provide the necessary context. By incorporating captions, you not only improve the reach and engagement of your videos but also demonstrate a commitment to inclusivity.

Mastering the art of social media videos in 2024 requires a keen understanding of your audience, platform dynamics, and the storytelling capabilities of your brand. As a video production company committed to excellence, we're here to help you create captivating social media content that elevates your brand. Contact us today to discuss how we can meet all your video content needs and propel your brand to new heights.