Today, Jake can very clearly determine what constitutes a good edit, and ensures his work is of the highest quality. He has also noticed how competitive the industry has become – namely, that the standard of work across the board is a lot higher than ever before.
So how do we remain competitive?
Jake likes to look at videos from around the world and compare his work to see if it is the same standard.
Innovation is the only consistent thing in the video world. As Jake says, “people need to be wowed all the time”, and the video industry is producing interesting and new technologies like 360 view and virtual reality just to keep up. People need new ways to be engaged and video production companies need to stay on top of emerging technologies, trends, and new and innovative ways to engage with clients as well as audiences.
At Visual Domain, we offer a range of innovative options for our clients including bulk personalised videos, social media content, drones, animation, 360 view and virtual reality.
See Jake's favourite production here:
JAKE HARRIS - HEAD OF REAL ESTATE PRODUCTION