It should come as no surprise that having a well-rounded digital marketing strategy is a key factor in the long-term success of your brand. After all, your company will never be able to perform optimally if your audience isn't able to find you online.
Video marketing, in particular, is one of the most effective methods that you can use to help boost the awareness of your brand. But, there's a particular type of video that you should focus on in 2021.
Not quite sure how to begin? We’ve got all the info you need.
Let's explore everything you need to know.
Due to shorter attention spans around the globe, many are choosing video over written content. It's not about how long your video is, but the quality of it.
While you might be wondering if using web series can help you stand out from the crowd, the short answer is yes. Deciding whether or not you need a web series might seem tough, but there's hope.
This article will go over the top reasons your business needs a web series. Read on to explore these different reasons, and get the traffic you desire in no time.
What Is a Web Series?
A web series is similar to a television show, but for less. They can include a number of episodes to tell a story or build emotion. TV series require celebrity actors, large media companies, and large production costs.
If you're interested in a web series, you'll need an idea if you're doing it yourself, a camera, and actors to perform in the video. Many businesses use it to promote their different products or services and build trust in their company.
1. Brand Identity Matters
Web series aren't just for YouTube, but for LinkedIn, Facebook, and your website as well. They're a way to build engagement in your audience since they can gain insight into what they're interested in.
Your business is unique and will have its own brand to help it stand out. How you present your brand through a web series will build your brand, and have others recognize your business.
It's important to hire a professional for your web series episodes to ensure that it has the right tone and designs for your audience. Make sure that your color designs and video are in line with your niche in order for your brand to increase its success.
2. Fewer Limitations
There will be fewer limitations when it comes to who can access your products. The chance of products being shown on mainstream media is small, so it's important to get your name out there with web series.
3. Affordable
Creating a web series is more affordable than other options out there. If you don't have the funds for it right now, consider crowdfunding. The people who support you can then get your name out there about your business.
4. Build Your Audience
You'll build a large audience since not everyone wants to read a wall of text. You can create fresh content that'll appeal to your audience, and make them want to know more about your company.
5. Ongoing Sales
Even if your sales team isn't available 24-hours a day, video content can be played at any time. Whether you're using testimonials or web series, it's a way for you to build trust and increase sales in your business.
6. Trackable
When you choose to go with a web series, you can track the metrics to see how it's performing. First, decide what metrics work for your goal in mind. Your goal can include site traffic, sales, conversions, or brand awareness.
7. Shareable
You can share your web series on social media to attract a larger audience. Share it on LinkedIn, Instagram, Facebook, Pinterest, etc. No matter who your audience is, you'll find that 90% of those 18-29, 82% of those 30-49, and 69% of those 50-64 use social media. Entice your audience earlier with snippets of your web series to predict engagement.
8. Convey Emotion
Whether you have a product that meets certain needs for your audience, or offer services, web series can convey emotions. Pair your web series with testimonial videos, and you have a method to increase trust with your audience.
This is because they're able to hear a voice and better identify with different emotions. The footage, inflections, lighting, and camera angles can have an impact on the specific emotion you're conveying.
9. Gaining Popularity
Web series for businesses are gaining in popularity, so it's important to start sooner than later and get your name out there. One-click can lead to millions of views over time. This can lead to working with top consumer brands out there who ask you to provide sponsored content.
10. Less Restrictions
Many are choosing web series instead of television shows to promote their business because TV shows have numerous restrictions. TV shows aren't always available for streaming either. Whereas, web series are.
Recruiting Influencers
In order to make your video series stand out, consider hiring influencers to star in them. Depending on your budget, you can reach their audience by having them appear in the video. If they don't appear in the video, you can also ask them to share it with their followers for a certain amount.
Exploring the Top Reasons Your Business Needs a Web Series
Now that you've explored the top reasons that your business needs a web series, you should have a better idea of why it's right for you. Are you ready to create incredible and high-converting web series for your business?
Are you looking to increase the conversions of your services and products? Check out our services today, and we can come up with an action plan that meets the needs of your business and leads to higher engagement for your overall.
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