Over 64.4% of the world's population currently use the internet.
Various forms of marketing are done online, and over the years, the overall landscape has changed a lot. By looking at various video marketing statistics, it's clear that in recent years, video content has become one of the most powerful (if not the most powerful) marketing tools many companies have at their disposal.
In this guide, we'll go over several video content statistics to show just how useful it is, and why your brand should be taking advantage of this trend. Keep reading for more.
Every year, the number of people watching videos online has increased. In 2020, over 244.4 million users were watching digital videos. This is well above the previous predictions experts had made.
It seems that this was mostly driven by younger users, but that's no surprise. New developments involving technology are generally adopted by younger generations far more quickly.
As the use of video content has increased, users have realized that it's something they enjoy. Beyond simply being a form of entertainment, it's great for engaging with your audience. You can also use it to educate them on your products and services.
91% of consumers claim they'd like to see more video content from their favourite brands. Many businesses and individuals are taking advantage of this increase in demand by creating more videos for their users.
Users typically pay more attention to video content, and it's easier to digest the information. They're also more likely to ignore written content and audio clips, making video content one of the most effective options.
As it stands, around 86% of marketing professionals use video content in their digital marketing strategy. These professionals know what it takes to make a strong marketing strategy, so this is a clear sign that you should also be using video content.
It's been shown that video content can help brands grow and increase traffic to websites. This goes hand-in-hand with the increase in demand for videos.
4.76 billion people worldwide use at least 1 social media platform. Some of these, such as TikTok and YouTube were specifically built for video content. Even those that weren't, like Facebook and Instagram, have become more geared toward video content in recent years.
Almost any business can benefit from creating videos for social media. Video production can also be very cheap for social media due to the types of videos users like to see on such platforms. It's a great way to engage with your audience, and one of the most cost-effective options for marketing your brand.
You just want to make sure you do some research into your target audience and what platforms they use the most. You can then share content on the platforms that will get you the highest engagement.
92% of video marketers say that they've got a good ROI from video content. Ultimately, making a profit is the goal, so this is perhaps the clearest indicator that you should be using videos. Note that this is up from 78% in 2018, and may well continue to increase moving forward.
Depending on the type of business you own and the industry you're in, you might want to create highly professional videos. Corporate video production can be a bit more costly, but the returns are absolutely worth it.
The rise of video content on social media has been very noticeable. It's important to select the most suitable platforms for your brand. 89% of marketers intend to use YouTube for video marketing, with 70% putting Facebook as their second choice.
TikTok and Instagram have also become very popular for video content. You want to assess your target audience and determine which platforms they're most active on. You can then create videos for these, and you'll often be able to repurpose the same videos across different platforms.
82% of all internet traffic in 2022 came from video streams and downloads. This is one of the most noteworthy video statistics available, as it shows just how much video content people watch on the whole. It's been noted that live video streams have also increased dramatically.
While it's not used as much, you may be able to benefit significantly from live videos. This can consist of things like product showcases, Q&As, and more. Several social media platforms allow for live videos, so this is easy to implement.
93% of marketers say they've obtained a new client through a video on social media. Gaining new clients is typically an expensive process, so finding effective ways to do this is always ideal.
You can use videos to show people what your brand is about, highlight your products/services, or simply for education. When users come across your videos, it's easy for them to stop for a few seconds and watch, so catching their attention straight away is key.
Almost 8 out of 10 users have bought an app or piece of software after seeing a brand's video. Videos can be very effective when influencing people's purchases.
Users often look for videos when they want to learn more about a product or a service. Making videos about whatever you're selling can directly lead to more sales, and therefore increased profits.
All of these video marketing statistics show just how useful video content is. Making it a part of your digital marking strategy could provide huge benefits for you and your company.
Visual Domain is a professional video production company that works with clients all over Australia. Click here to find out more about our video production solutions today.