What if there was a major gap in your online marketing?
Most businesses don't produce enough video content for social media. Why is this important? The average person spends over two hours each day on social media and about 100 minutes consuming different kinds of video content.
Therefore, nothing is quite as engaging to the average consumer as solid video content shared across social media. But before you start making this content, you need to decide between live-action vs. animation.
What's the difference, and what are the pros and cons of each approach? Keep reading to discover the answers!
The differences between live-action vs. animation are relatively simple. Live-action content involves live actors. Animation involves some form of animated content where we do not see the live actors but only hear their voices.
The majority of online media is live-action marketing video because it is cheaper (more on this later). Animation is more complex and takes longer to complete. When done well, though, animated content may go viral easier than live-action content does.
The primary pros of live-action are that it is quick and easy to produce. For example, look at the content that users post to TikTok and Instagram Reels each day. Most of this content is just shot via smartphone in someone's home or office, and it was designed to be easily created and distributed.
One con of live-action is that it can look very cheap, which may make your brand look bad. You can always fight this by using a production company to sort our real sets and professional actors.
The other con of live-action is that there is just so much of it out there. When your brand creates a TikTok or Reel, you need to fight to stand out from the crowded sea of video content.
The primary pro of animation in marketing videos is that it stands out. Because there are relatively few of them, animated videos for social media always stand out.
With that being said, the biggest con of creating animated content is that it is often either expensive or time-consuming. We say "either" because an amateur can create good animation, but this takes a lot of time. Alternatively, an amateur can hire a professional, such as us as your production company to make your next viral animation video.
The good news is that there is a way to get all the benefits and none of the drawbacks: by hiring producers that offer amazing value at a very affordable cost.
Now you know the key differences, benefits, and drawbacks to live-action vs. animation. But do you know who can help you make the most of each approach?
Here at Visual Domain, we can make your live-action content look posh and professional in no time flat. And we can turn your ideas for an animation into content that will captivate the world.
If you're ready to start creating marketing videos that drive sales and build your brand, don't wait. All you have to do is contact us today!