For the first time ever, digital video consumption has overtaken TV viewing. The average adult spends over three hours viewing digital video content every day.
To keep up with this trend, Instagram created Reels and YouTube added Shorts. All the social media giants have copied TikTok’s short video model.
What about you? Have you found a way to crack the short-form video market?
Whether you’re a one-man startup or a huge corporation, jumping on this trend is a marketing necessity. Thankfully, there’s a trend that’s making it even easier: AI video.
Artificial intelligence has long been a friend of video production teams. It speeds up everything from research analytics to post-production sound editing. But there’s a new way AI is taking over.
AI presenter-led videos don’t require a studio or even a camera. AI technology creates a human avatar that speaks directly to the audience. This jump in tech is revolutionary for creating personalised content in high quantities.
How can you harness the power of this new approach? We’re here to explain. Read on to learn all about AI presenter-led videos, and what they can do for your marketing.
Have you noticed that your eyes like to find faces everywhere? Stick two windows in a roof and it looks like it’s smiling!
This phenomenon is called pareidolia. And it shows just how powerful faces are in visual processing.
In particular, faces help us digest auditory information. It’s much easier to understand what someone’s saying if we can see their facial expressions and the movements of their mouth.
Video content is no exception. Connecting with a face helps us stick around and watch the whole video, as well as connect with its message.
In times past, the only way to do this was with a film crew and an actor. Not anymore. AI presenter-led videos have entered the chat.
AI technology can create a realistic-looking, moving, and talking avatar. All you do is give the AI video generator the script. Then Ai tech animates your video to present the material.
Why is this so groundbreaking?
It dramatically shrinks video content creation costs. Now, entire marketing campaigns can be created in the editing room. Right through from pre to post-production, your ad can be created on a computer, yet still have a face.
AI video eliminates traditional steps like auditions and reshoots from the expense list. This makes content production quicker, allowing you to scale up and down instantly. Feed as many scripts as you want to the program, and pump out the content whenever you wish.
Personalisation is key for engagement. That’s why everyone’s Netflix homepage is different – it’s tailored to viewers in the hopes they’ll use it more.
Personalised marketing suggests to consumers that you understand them. You know what they need and what
they’re looking for. It also allows you to market the right products to each customer, at the right time.
In fact, consumers have come to expect it. 76% of consumers actually get frustrated when brands don't personalise their experience.
But at scale, it’s historically been difficult to execute. The NBA recently successfully personalised an email campaign that increased conversion by 63%. It made the news because it’s so involved to personalise each message that your customers see at any given time.
That’s where AI video content changes the game. Creating 10, 20, or more versions of a single video doesn’t require weeks of shooting on set. All it takes is a cinematography team with a powerful AI program, which we have.
The higher your budget, the more you can invest in personalisation. The more iterations of a video you can create. And the better you can personalise each one.
The AI video revolution is just beginning. What today is an AI presenter may transform into fully interactive AI video experiences.
Future AI avatars could chat with your audience. They'll recommend products, tell jokes - anything and everything that builds brand loyalty. And interactive content sees 53% more engagement than static.
We’re here to make sure you keep up with these developments. Our teams are pros at turning the latest tech into engagement and ROI for you.
Ready to take the plunge? Let’s do it together. Talk to our team today to get started on the path to AI greatness!