What if your digital marketing completely dropped the ball with video?
Video is one of the best ways to approach tricky topics like product marketing. Unfortunately, most businesses don't focus on the video content that their customers actually want.
And what kind of content is that?
All products serve as solutions to problems. To really sell a product to customers, your video must demonstrate that you understand what they are going through.
At the same time, many demographics are wary of overt advertisement. You can be more subtle by including interviews and behind the scenes footage that shows your team really understands these issues.
When done right, this approach humanises your company and builds brand loyalty towards products offering genuine relief from problems.
What do the most successful Youtube and even TikTok clips have in common? Simple: they are short and to the point!
You don't have to go overboard when explaining a product and its many features. In fact, it's possible to create a very engaging and informative video in under 30 seconds.
Remember, video is a visual medium. Once you embrace the wisdom of "show, don't tell," you can craft amazing videos that are short and to the point.
This next bit of advice goes hand-in-hand with keeping videos short. On top of that, you should also make sure each video has a specific focus.
For example, consumers don't want a confusing overview of multiple products. Instead, they want each product to have its own dedicated videos.
If your product has many features, you can create a short video for each one. And consumers can watch this content "a la carte" or as part of an entire series on that product.
What's the best way to keep your videos short and to the point? By focusing only on what customers will find most relevant.
This all goes back to solving consumer problems. A customer doesn't necessarily care about every detail of a car's built-in GPS. But they do care about safety, and so they'd like a video that emphasises specific safety features.
Relevant content creates a bridge between a customer's general interest in a video and their belief that this product will positively change their life.
At the end of the day, a product marketing video is designed to sell products. Therefore, you need to make your CTA clear and accessible in each video.
Ideally, this CTA will come in multiple forms. For example, you can encourage them to buy your product through voice, text, and links within the video.
Not every CTA has to focus on sales. You may instead encourage customers to check out your app or visit your website and further their journey down the sales funnel.
Now you know the secrets to product marketing with video. But do you know who can help you create high-quality video content?
We specialise in crafting engaging, relevant, and persuasive professional videos. To see what we can do for your company, order your video today!
Beard & Blade - How To Product Video