Football Federation of Australia was looking for a video content provider to improve their engagement across the board. Visual Domain proved to be the perfect fit. The team produced a series of campaigns targeting the current seasons of A-League and W-League. Some of the campaigns included up to 100 videos and overnight turnarounds for the final series of the leagues.
Visual Domain worked closely with Football Federation Australia (FFA) to build their corporate identity and help bring up the next batch of soccer stars through their ALDI MiniRoo program. This program was a social media campaign, aimed at creating an online community of parents who were learning about what it meant to be a parent of a MiniRoo, as well as helping them keep their kids healthy and happy while playing the sport they love.
In addition to the ALDI MiniRoos series, Visual Domain has been involved with a range of FFA projects, including:
-Game highlights and edit packages for A-league, W-league, ALDI MiniRoos, Socceroos and Matildas
-Filming the experience of the games and editing them together with FOX sports footage
-Post-production of TV Commercial footage and creation of social media campaigns using that footage
-Filming players (both male and female) for social packages
-Animation videos for MiniRoos
-Assisting in the development of brand guidelines pertinent to animation style
-Production of TV Commercials for FFA
-Series of FFA Corporate videos
CINEMATOGRAPHY & DELIVERY
Our exceptionally quick turnaround of 24 hours pleased FFA and were impressed at our well we matched their expectations. Our videos captured the friendly, dedicated, passionate and fun players of the FFA from all different backgrounds and teams. It captured and celebrated cultural diversity, athleticism, free spirit, leadership and insight into the players’ regimes. We included content such as interviews of the players, Star Wars themed interviews and music to add comic value, lighthearted features and extremely positive content.
All the videos created are bright, happy and funny. We get to laugh along with the players as they reveal their sense of humour.